Dr. Maxwell has not met a senior leader in an organization who did not list innovation as a priority. Yet most struggle to increase the level of innovation activity in their organizations. Based on 15 years of research, he has observed that this is often because they focus on innovating, without first understanding and removing the barriers that stifle innovation. During this presentation, Dr. Maxwell will share and show you how to apply his unique Behavioural Trust Framework® (BTF), which you will be free use in your organization after the conference. He has found that leaders who use this framework to diagnose and address innovation barriers are able to rapidly increase innovation activities in their organizations.