Mercedes-Benz has a history of making history. Since the first car, Mercedes-Benz has set the pace for what all cars might someday become. With an ongoing stream of firsts in safety, performance and driving enjoyment, there’s only one reason the world’s first automaker remains first in innovation: the love of inventing. And with alternative fuels, car-sharing, and autonomic vehicles, the industry has never been so ripe for change.

This unprecedented look at automotive innovation brings three countries together as the CIOs of Mercedes-Benz Canada, Mexico, and the United States take the stage together, offering an inside perspective on how they have turned to startups to help drive innovation within their organizations.